Your PT Job Ad Is Probably Selling the Wrong Thing
What if the goal of your next physical therapy job ad wasn’t to attract more people?
What if it was to repel almost everyone except the few clinicians who would actually love working for you?
Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after Tony asks a fascinating question:
What would advertising legend David Ogilvy want to know before writing a job ad for a physical therapist?
That question produces a 12-part framework clinic owners can use to evaluate
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About the Host
Host
Host • Loud Talker • Former Rock Radio Guy • Serial Question-Asker
Jimmy McKay is what happens when a rock radio DJ becomes a physical therapist and refuses to give up either career.
He’s the human Venn diagram where science, stories, and a good pint overlap.
He created PT Pintcast to bring real conversations back to healthcare — the kind that make you think, make you laugh, and make you want to try something bold on Monday morning.
Since launching the show, he’s interviewed hundreds of the smartest, weirdest, most innovative people in and around rehab… and spilled a concerning number of beers in the process.
Jimmy’s superpowers:
Asking the question everyone wishes someone would ask
Making complex ideas sound simple (and fun)
Getting guests to say: “Wow… I’ve never told anyone that before”
Bringing just enough irreverence to keep things interesting
When he’s not behind the mic, he’s helping clinics and organizations launch their own shows through PT Pintcast Media, writing things on LinkedIn that make PTs go “Oof… he’s right,” or reimagining how the profession shows up online.
Jimmy believes learning should feel like a conversation, not a chore — and if it involves a pint, all the better.
“If you’re giving me 30 minutes of your time, I’m gonna make it worth it — and we’re gonna have some fun along the way.”