Make 100 Mediocre Things!
Your clinic is already full of content. You just may not be noticing it.
In this episode of PT Breakfast Club, Tony Maritato and Jimmy McKay dig into what is actually working in physical therapy content right now.
Jimmy shares what he is learning from LinkedIn, including why heat maps, rankings, dogs, sneakers, and “PT but make it…” posts perform well. The reason is not magic. People engage when they can identify with something, argue with it, correct it, or add themselves to the story.
Tony
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About the Host
Host
Host • Loud Talker • Former Rock Radio Guy • Serial Question-Asker
Jimmy McKay is what happens when a rock radio DJ becomes a physical therapist and refuses to give up either career.
He’s the human Venn diagram where science, stories, and a good pint overlap.
He created PT Pintcast to bring real conversations back to healthcare — the kind that make you think, make you laugh, and make you want to try something bold on Monday morning.
Since launching the show, he’s interviewed hundreds of the smartest, weirdest, most innovative people in and around rehab… and spilled a concerning number of beers in the process.
Jimmy’s superpowers:
Asking the question everyone wishes someone would ask
Making complex ideas sound simple (and fun)
Getting guests to say: “Wow… I’ve never told anyone that before”
Bringing just enough irreverence to keep things interesting
When he’s not behind the mic, he’s helping clinics and organizations launch their own shows through PT Pintcast Media, writing things on LinkedIn that make PTs go “Oof… he’s right,” or reimagining how the profession shows up online.
Jimmy believes learning should feel like a conversation, not a chore — and if it involves a pint, all the better.
“If you’re giving me 30 minutes of your time, I’m gonna make it worth it — and we’re gonna have some fun along the way.”