Charlie Riley Marketing / Communications Expert branding

Jimmy sits down with former classmate from St. Bonaventure University, Charlie Riley. Charlie is a Marketing & Communications expert with more than 15 years of experience in the field. They talk branding, marketing and communications and the parallels they all have with Physical Therapy.

Charlies Bio –

Charlie brings over 15 years of marketing, public relations and business development experience to Lawley in a newly created role to oversee communications and marketing across all branches. From managing advertising agency clients to leading client-side marketing and creative, Charlie has experience across multiple categories including: education, insurance, health care, government, digital signage, banking, energy, Consumer Packaged Goods (CPG), retail, franchising, professional sports and more.

Experience:

Charlie joined Lawley in early 2014 after previously serving as Chief Marketing Officer (CMO) at a global education technology firm headquartered in Buffalo, NY. Prior to building a marketing department at PLS 3rd Learning, Charlie oversaw digital marketing and advertising for clients at SKM Group (now FARM), a full-service advertising agency in Depew, NY and has lead marketing departments for Think Student Loans and for the Chicago Fire, the Major League Soccer team in Chicago.