Stop Overthinking Content. Start Getting Reps.
You probably donāt need another camera.
You probably donāt need a better microphone.
And you definitely donāt need to wait until your content is perfect.
You need reps.
On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato and Dave Kittle launch the Content Dojo, a 28-day experiment designed to help physical therapists stop overthinking content and actually start creating it.
The guys break down why consistency beats perfection, how Tony turns simple ideas into massive engagement
Recent Listen
Stop Overthinking Content. Start Getting Reps.
Stop Waiting for Perfect
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Your Practice Sale Starts Years Before You Sell
PTs Are Overthinking Everything
The Cost of Swinging the Bat Is Almost Zero
About the Host
Host
Host ⢠Loud Talker ⢠Former Rock Radio Guy ⢠Serial Question-Asker
Jimmy McKay is what happens when a rock radio DJ becomes a physical therapist and refuses to give up either career.
Heās the human Venn diagram where science, stories, and a good pint overlap.
He created PT Pintcast to bring real conversations back to healthcare ā the kind that make you think, make you laugh, and make you want to try something bold on Monday morning.
Since launching the show, heās interviewed hundreds of the smartest, weirdest, most innovative people in and around rehab⦠and spilled a concerning number of beers in the process.
Jimmyās superpowers:
Asking the question everyone wishes someone would ask
Making complex ideas sound simple (and fun)
Getting guests to say: āWow⦠Iāve never told anyone that beforeā
Bringing just enough irreverence to keep things interesting
When heās not behind the mic, heās helping clinics and organizations launch their own shows through PT Pintcast Media, writing things on LinkedIn that make PTs go āOof⦠heās right,ā or reimagining how the profession shows up online.
Jimmy believes learning should feel like a conversation, not a chore ā and if it involves a pint, all the better.
āIf youāre giving me 30 minutes of your time, Iām gonna make it worth it ā and weāre gonna have some fun along the way.ā