Marketing Doesn’t Work (Until Ops Works)

Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction —and tech/ads will only amplify what’s already broken. What we covered The blizzard story: how a “post-visit survey” fire...

A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won’t do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approac...

Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuil...

If your clinic feels busy but profit isn’t increasing, this episode will hit home. Doug Adams joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from trea...

Jeremy VanDevender shares a practical clinic-growth and leadership framework built on a few core ideas: lead with optimism, listen like it’s your job (because it is), and create real pathways for clinicians to grow—clinically...

AI is no longer theoretical for clinic owners. A PT in Ohio just received a 12-visit self-pay package from a patient who found her through AI search. That changes the conversation. In this episode, we explore: How AI platform...