This week on PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay look at a real physical therapy Instagram ad and ask a simple question: Would this actually make someone take action? The answer leads to a bigger conversation about physical therapy marketing, cluttered ads, weak offers, fake scarcity, AI-generated creative, trendjacking, TikTok Shop, LinkedIn recruiting, and how clinics can earn attention without looking like everyone else. The crew talks about why āfree physical thera

Host
Host ⢠Loud Talker ⢠Former Rock Radio Guy ⢠Serial Question-Asker
Jimmy McKay is what happens when a rock radio DJ becomes a physical therapist and refuses to give up either career.
Heās the human Venn diagram where science, stories, and a good pint overlap.
He created PT Pintcast to bring real conversations back to healthcare ā the kind that make you think, make you laugh, and make you want to try something bold on Monday morning.
Since launching the show, heās interviewed hundreds of the smartest, weirdest, most innovative people in and around rehab⦠and spilled a concerning number of beers in the process.
Jimmyās superpowers:
Asking the question everyone wishes someone would ask
Making complex ideas sound simple (and fun)
Getting guests to say: āWow⦠Iāve never told anyone that beforeā
Bringing just enough irreverence to keep things interesting
When heās not behind the mic, heās helping clinics and organizations launch their own shows through PT Pintcast Media, writing things on LinkedIn that make PTs go āOof⦠heās right,ā or reimagining how the profession shows up online.
Jimmy believes learning should feel like a conversation, not a chore ā and if it involves a pint, all the better.
āIf youāre giving me 30 minutes of your time, Iām gonna make it worth it ā and weāre gonna have some fun along the way.ā