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Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT

What does Barnes & Noble have to do with the future of physical therapy?

More than you might think.

Barnes & Noble couldn't compete with Amazon by simply offering more books. So the company changed what a bookstore could be: experience, discovery, community, events, gifts, toys, coffee, and local relevance.

That launches Jimmy McKay, Tony Meritato, and Dave Kittle into a much bigger PT Breakfast Club conversation:

What game is physical therapy actually playing?

The guys explore what PT clin

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Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT
Oct. 2, 2026

Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT

What does Barnes & Noble have to do with the future of physical therapy? More than you might think. Barnes & Noble couldn't compete with Amazon by simply offering more books. So the company changed what a bookstore could be: experience, discovery, community, events, gifts, toys, coffee, and local relevance. That launches Jimmy McKay, Tony Meritato, and Dave Kittle into a much bigger PT Breakfast Club conversation: What game is physical therapy actually playing? The guys explore what PT clin
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Stop Overthinking Content. Start Getting Reps.
Sept. 28, 2026

Stop Overthinking Content. Start Getting Reps.

You probably don’t need another camera. You probably don’t need a better microphone. And you definitely don’t need to wait until your content is perfect. You need reps. On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato and Dave Kittle launch the Content Dojo, a 28-day experiment designed to help physical therapists stop overthinking content and actually start creating it. The guys break down why consistency beats perfection, how Tony turns simple ideas into massive engagement
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Stop Waiting for Perfect
Sept. 18, 2026

Stop Waiting for Perfect

What if the biggest thing holding your clinic back isn’t a lack of ideas? It’s waiting until the idea feels safe. Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an episode that keeps arriving at the same conclusion: Take the shot. Learn. Adjust. Dave breaks down the five levels of customer awareness and why most clinic marketing tries to move people from attention directly to a
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Your PT Job Ad Is Probably Selling the Wrong Thing
Sept. 16, 2026

Your PT Job Ad Is Probably Selling the Wrong Thing

What if the goal of your next physical therapy job ad wasn’t to attract more people? What if it was to repel almost everyone except the few clinicians who would actually love working for you? Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after Tony asks a fascinating question: What would advertising legend David Ogilvy want to know before writing a job ad for a physical therapist? That question produces a 12-part framework clinic owners can use to evaluate
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Your Practice Sale Starts Years Before You Sell
Sept. 14, 2026

Your Practice Sale Starts Years Before You Sell

Your Practice Sale Starts Years Before You Sell Most physical therapy practice owners think about selling their business when they’re ready to sell. Paul Martin thinks that’s already too late. Paul is a physical therapist, founder of Martin Healthcare Advisors, and former clinic owner who helped grow a three-clinic operation into 21 locations. After decades working with PT practice owners, he says one mistake appears again and again: Owners treat selling their practice like an event. It is
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PTs Are Overthinking Everything
Sept. 11, 2026

PTs Are Overthinking Everything

Are physical therapists spending too much time optimizing things that barely matter? Jimmy McKay and Tony Maritato start with the growing backlash against AI-generated content and quickly uncover a much bigger question: Are we arguing about the tool, the output, or just something we don't like? That same tendency shows up everywhere in physical therapy. We obsess over perfect exercise form. We debate tiny biomechanical details. We search for the perfect posting time. We chase follower coun
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Your One Stop Shop For All Things PT

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MrTrackCoach | June 18, 2021

Great for learning about what’s going on in the PT world

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peyton track star | June 18, 2021

I LOVE PT PINTCAST

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p1vs_v1tra | June 18, 2021

David Cuitiva review

"My name is David I’m a current SPT at Florida International University and I absolutely love this podcast! I’ve been listening to these podcasts on my car rides commuting and I’ve been learning so mu…"

David Cuitiva | May 29, 2022

#1 resource for PT industry!

"The latest PT industry happenings, awesome guests and outstanding questions. Jimmy McKay understands the profession!"

Kevin8282828 | Nov. 11, 2023

Most entertaining PT podcast out there

"Jimmy is likely one of the best podcasters in The industry. His guest and topics are original and entertaining. His technique and quality is excellent. But what makes me enjoy this podcast is honest…"

Jess Goodine | Dec. 8, 2023
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About the Host

Jimmy McKay, PT, DPT Profile Photo
Jimmy McKay, PT, DPT

Host

Host • Loud Talker • Former Rock Radio Guy • Serial Question-Asker

Jimmy McKay is what happens when a rock radio DJ becomes a physical therapist and refuses to give up either career.
He’s the human Venn diagram where science, stories, and a good pint overlap.

He created PT Pintcast to bring real conversations back to healthcare — the kind that make you think, make you laugh, and make you want to try something bold on Monday morning.
Since launching the show, he’s interviewed hundreds of the smartest, weirdest, most innovative people in and around rehab… and spilled a concerning number of beers in the process.

Jimmy’s superpowers:

Asking the question everyone wishes someone would ask

Making complex ideas sound simple (and fun)

Getting guests to say: “Wow… I’ve never told anyone that before”

Bringing just enough irreverence to keep things interesting

When he’s not behind the mic, he’s helping clinics and organizations launch their own shows through PT Pintcast Media, writing things on LinkedIn that make PTs go “Oof… he’s right,” or reimagining how the profession shows up online.

Jimmy believes learning should feel like a conversation, not a chore — and if it involves a pint, all the better.

“If you’re giving me 30 minutes of your time, I’m gonna make it worth it — and we’re gonna have some fun along the way.”