Healthcare Marketing Doesn’t Work—Until You Fix the Experience

Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them. In this episode, Jimmy McKay and Andrea Cheney unpack what ...

Most physical therapists assume healthcare policy is decided somewhere far away. But Utah PTs just proved something different. In this episode, Howard Quackenbush explains how competing physical therapy clinics united to pass...

PTs are expected to be the movement experts—yet most movement assessment is still subjective: “knee valgus noted,” “pelvic drop,” “looks better.” Dan Seidler (Business Development Lead, DorsaVi USA) and Maka Lange unpack what...

Most physical therapy clinics market the wrong thing. They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, o...

A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge ...

Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction —and tech/ads will only amplify what’s already broken. What we covered The blizzard story: how a “post-visit survey” fire...