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In this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle look outside healthcare to ask a practical clinic question: what are other industries doing to create demand, loyalty, and repeat behavior that...

This episode of PT Breakfast Club is a practical conversation about value, access, content, and revenue in physical therapy. Jimmy McKay, Tony Maritato, and Dave Kittle start with a wild sports pricing example, then bring the...

This episode is a practical clinic-owner conversation about marketing that actually has a job to do. Jimmy McKay, Dave Kittle, and Tony Maritato talk through content creation, direct mail, therapist branding, anonymous posts,...

Chronic pain patients are some of the toughest cases in physical therapy—not because they’re complicated, but because they’re often misunderstood. In this episode, we break down why treating chronic pain like an acute injury ...

Most episodes, Jimmy McKay is the one asking the questions. Not this time. In this episode, Amit Gagliani flips the script and turns the mic on the host himself — using AI-generated questions to dig into the story Jimmy rarel...

Most physical therapists don’t have a clinical problem — they have a business model problem. In this episode, Jimmy sits down with Courtney Morse to unpack what happens when you step away from traditional outpatient care and ...

Burnout in physical therapy isn’t just about workload—it’s about how clinicians process stress over time. In this episode, Jimmy talks with Charles Inniss about why optimism is not a personality trait, but a trainable skill. ...

Decision fatigue isn’t just a mindset issue—it’s a business problem. In this episode, Jimmy, Tony, and Dave break down how hesitation around hiring, outsourcing, and systems decisions slows clinic growth. From front desk staf...

This episode challenges one of the biggest assumptions in physical therapy: that offering more services leads to better outcomes and business growth. Instead, the conversation explores how narrowing your focus can improve eff...

This episode dives into one of the biggest shifts happening in physical therapy right now: the gap between what patients need and what insurance allows. Jimmy, Tony, and Dave break down: • Why most AI solutions in healthcare ...

Most physical therapy clinics don’t have a marketing problem—they have a measurement problem. In this episode, Jimmy and Andrea break down why marketing often gets labeled as a cost instead of a growth driver, and what needs ...

This episode dives into one of the biggest frustrations in physical therapy: feeling unheard at work. Rebecca Griffith breaks down how to communicate with leadership, advocate for patients, and avoid being labeled “difficult....

This episode breaks down how AI is being used inside real physical therapy clinics—not as hype, but as a tool to improve operations. The biggest mistake clinics make is treating AI like a feature instead of building it into w...

This episode explores how AI, business strategy, and human relationships intersect in physical therapy—and what clinic owners should actually do about it. Key Insights: • AI can scale listening and communication—but not human...

Most physical therapists think their career path is set the moment they graduate. This episode challenges that idea. Elana Yavetz shares how she transitioned from clinical practice into a project management role in tech—and w...

In this episode of PT Pintcast, we unpack a major shift happening inside the physical therapy profession: the growing divide between high-volume clinics and high-value, premium care models. From hiring struggles to reimbursem...

Most clinic marketing isn’t failing because of effort—it’s failing because it’s irrelevant. In this episode, Jimmy and Andrea break down why traditional approaches (press releases, feature updates, polished promos) don’t work...

Most clinicians are trained to treat patients — not lead teams. So when a physical therapist suddenly becomes a supervisor, director, or clinic leader, it’s common to feel unprepared. That feeling often shows up as imposter s...

Most PT clinic owners assume growth comes from referrals—until those referrals slow down. In this episode, Lex Lancaster breaks down how patients actually find clinics today and why most PT websites fail to convert visitors i...

Most patients don’t want to be in physical therapy—especially in acute care. That creates friction, resistance, and missed opportunities for better outcomes. In this episode, Sid Stoddard breaks down a practical communication...

What if the problem in healthcare isn’t a lack of data… but the wrong data? In this episode, Larry Benz joins the show to unpack a quiet shift that’s happening across healthcare: We’ve started confusing what’s easy to measure...

This episode dives into what it actually takes to build a modern physical therapy business — starting with almost nothing and scaling through smart decisions, not big budgets. Nathan LeMaster shares how he launched a clinic d...

In this episode, Jimmy McKay sits down with Tony Maritato and Dave Kittle to break down what actually works in physical therapy marketing today. The conversation cuts through the noise around content creation and focuses on w...

Most physical therapists know they should negotiate—but few feel confident doing it. In this episode, Jimmy McKay and Rebekah Griffith break down why negotiation feels uncomfortable in PT and how that hesitation impacts salar...