We discuss how trust is built in three essential layers when implementing AI in healthcare settings. First, we address staff trust—ensuring front desk employees see the technology as a tool to protect their time and boost efficiency rather than replace them. Second, we cover patient trust, which requires the AI…
We discuss what private equity is and how it functions as a form of company financing, similar to bank debt, self-funding, or going public. We explain that PE serves as an accelerant for business growth rather than a destructive force, contrasting it with the historical trend of companies going public…
We discuss how physical therapy patients only receive about 1-3 visits per week for an hour each, leaving 160+ hours of the week without professional follow-up. We explore how Remote Therapeutic Monitoring (RTM) done right fills this gap by providing seamless, app-free communication that continues after each visit, making patients…
We discuss how private equity plays a crucial but underappreciated role in healthcare. We explore how PE funding has enabled access to quality healthcare, supported the development of advanced EMR technology, improved supply chain management, and expanded hospital networks across the country. Despite representing only about 5% of the healthcare…
Physical therapists and clinic owners struggling with AI adoption will learn how to implement AI in physical therapy clinics to improve operations, increase revenue, and reduce no-shows. Sal Aprea from Flagler Health breaks down real-world AI in physical therapy clinics. Topics include AI in physical therapy clinics, PT clinic operations,…
Why do healthcare platforms fail? In this episode of The Operator, Larry Benz breaks down private equity in healthcare, platform collapse, and why bad operators—not capital—are the real problem. 🔽 FULL DESCRIPTION Most people blame private equity for what’s broken in healthcare. That’s too easy—and wrong. In this episode of…
Physical therapists and clinic owners struggling to grow a physical therapy business will learn how to use AI, relationships, and data to increase revenue and improve patient outcomes. This episode breaks down physical therapy business strategy and physical therapy growth in a practical way. Topics include physical therapy business strategy,…
Physical therapists and clinic owners questioning their career path will learn how to expand PT career opportunities and redefine impact beyond the clinic. This episode breaks down PT career flexibility and how PT career skills transfer outside traditional roles. Topics include PT career flexibility, non-clinical physical therapy jobs, transferable skills,…
Physical therapists and clinic owners are facing a major shift: rising costs, burnout, and changing patient expectations. This episode breaks down the future of physical therapy and what the future of physical therapy means for your clinic. If you're running a PT business, this is about staying profitable, hiring effectively,…
We talk about attending PT Biz with 200 cash-based PT clinic owners and discovering that successful practices—whether making $150K or $10M+—all share the same approach: mastering the fundamentals. We break down three key takeaways: the most successful clinics execute simple things exceptionally well repeatedly, top owners stay humble by surrounding…
Physical therapists struggle with marketing that gets ignored. This episode shows PT marketing strategies that work by fixing PT marketing mistakes and building real attention. Most clinic marketing feels like noise—and patients scroll right past it. In this episode, we break down why traditional healthcare marketing fails and how PT…
We talk with Andy from Academy West Breathing Performance about his biggest surprises in building his practice. He shares how raising prices turned out to be much harder than expected, requiring him to deeply value himself and his work, and how PT Biz helped him get over that hurdle. Surprisingly,…
We discuss why simply saying your clinic offers mentorship isn't enough to attract and retain new graduates. We break down what new grads actually want: clear systems, not buzzwords. We explain the specific questions they're asking—who are the mentors, how are they selected, how often do you meet, is it…
Healthcare marketing is changing—fast. In this episode of Healthcare Marketing Doesn’t Work, Jimmy McKay (PT, DPT + former radio DJ) and Andrea Trager (Fractional Marketing VP) break down: Why a major brand admitting failure actually built trust How AI-generated marketing is quietly missing the mark The biggest shift happening right…
I share an insider insight from a closed-door PT Biz Mastermind event with 200 clinic owners. We discovered that the most successful people in the room talked the least because they removed their ego from the equation. Rather than trying to prove how smart they are, they focused on actually…
We talk about what surprised us when starting PT Biz—how sales turned out easier than expected and hiring proved much harder than anticipated. We discuss what PT Biz is as an education and business community for clinicians, our journey over seven to eight years working with a thousand clinics, and…
Ever wondered what sitcom best describes your clinic's atmosphere? This video explores various workplace dynamics, from 'The Office's' inside jokes to 'Parks and Rec's' optimistic chaos, helping you reflect on your corporate culture. We discuss how different environments impact employee engagement and overall team culture, providing a fresh perspective on…
Many people skip crucial steps, like sending emails or hosting webinars, without a clear purpose. This video emphasizes the importance of proper planning and understanding the 'why' behind your actions. Achieving results, whether in personal fitness or business, requires consistent hard work and an intentional life approach, rather than just…
We discuss how healthcare systems are obsessed with Google review ratings, treating a 4.9-star clinic as objectively better than a 4.3-star one. The problem? These ratings measure convenience factors like parking and front desk experience, not actual patient outcomes. We're exploring how clinics are now optimizing for stars instead of…
Healthcare marketing, Google reviews, and 5-star ratings don’t equal better patient outcomes. In this episode, we break down why healthcare metrics like Google stars, NPS, and KPIs can mislead clinic owners—and what to measure instead. 🧠 In this episode: Why 4.9 stars ≠ clinical excellence How healthcare started optimizing for…
On today’s episode of PT Breakfast Club, we’re breaking down one of the biggest questions in rehab marketing right now: 👉 Does content actually convert… or just get attention? We spend the episode reviewing real examples — from viral PT reels to creative content like Judy’s Breakfast Cafe — and…
On today’s episode of PT Breakfast Club, we’re breaking down one of the biggest questions in rehab marketing right now: 👉 Does content actually convert… or just get attention? We spend the episode reviewing real examples — from viral PT reels to creative content like Judy’s Breakfast Cafe — and…
This video highlights a classic example of differing perspectives in business strategy, using Nike's venture into the african market. It effectively illustrates how a simple market analysis can lead to vastly different conclusions. One scout saw a problem, while the other recognized a significant business opportunity, emphasizing the importance of…
